Over the last year, we have proudly partnered with like-minded brand, Tequila Herradura. This month, our team was lucky enough to visit Casa Herradura, the last true tequila-producing hacienda on the planet, in Jalisco, Mexico for learning, tasting and in true Sol fashion, a photo shoot. But something much greater than a photo shoot occurred.
We invited some of our friends at Trunk Club along on our "Spirit of Discovery," to learn about the origination, process and people of Casa Herradura. The formative experience solidified our partnership with the world leader, who is not only steeped in tradition but is innovating new methods and is as passionate about providing lifestyle experiences for its consumers as we are.
We transitioned from fans to believers. To advocates.
"It completely changed our collective concept and perception of Mexico, Guadalajara, Tequila, and the force behind a truly historic brand, Tequila Herradura," said Sol Angeles founder Eli Myers.
"I’m glad that getting Herradura tattoos wasn’t an option. Because we probably would have."
Here are a few highlights.
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